My Mission Is Your Message


Thank you for visiting my site! I’m a content strategy leader with a strong writing, editing and people management background. While I love running teams and making high-level presentations, I also truly enjoy getting my hands dirty in a big ole content matrix or complex copy deck.

How I Do It

My Philosophy

Part manifesto, part teaching tool, this is a deck I made at Razorfish to onboard new content strategists and inform our peers about who we are and what we do.

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How I Do It


Voice & Tone Whisperer

By honing in on what makes you unique, I can help your business find its voice — and use it to achieve your goals.

Research Evangelist

I do my homework and show my work. So you get fact-based, results-oriented recommendations.

Big Idea Enabler

I hunt down the details so creatives can focus on making their best work.

Content De-Mysticist

My spreadsheets can be complex, but they are always backed up with easy-to-understand breakdowns.

Let’s Connect


415.412.0279