Qualified hires are hard to get in the Bay Area. Additionally, Ebates was challenged with not being perceived as the technology innovator they actually are. Careers content was solely hosted externally, on The Muse, and had not been updated in years.
Redesign of the Careers section of Ebates.com, focusing on the company’s key benefits, showcasing more brand personality and providing more energy.
Stakeholder interviews, competitive review, quote and content procurement, content outlines, copy editor, image recommendations.