Problem

Ebates is totally legit, but its challenge is that it sounds too good to be true. We needed to articulate exactly how Ebates works, breaking down the complexity of affiliate marketing in a way that’s fun and sharable in the shopping influencer community.

Solution

A lightweight, sharable short video that tells the story quickly and clearly.

What I did

Conceived the idea, worked with the C team to get permission to speak about the “secret sauce” with more clarity, wrote the script, worked with the Creative Director and agency to see it through review.