Challenge

Hewlett-Packard Enterprise seeks to move their clients to cloud-based services to help them avoid digital disruption (aka, “Uberizing”); this entails a perception shift for the brand, from a leader in servers and hardware to al leader in SaaS and other cloud-based services.

Solution

A Digital Transformation Index, in which clients submitted answers regarding their readiness for and barriers to moving to the cloud; segmented journeys based on role and industry leading to personalized results, driven by the increasing power of the index.

What I did

Complex content mapping of inputs to results, including relevant roll-over help and contextual copy, writing, editing.