Challenge

A 1500-page site that went up to 8 levels deep and wasn’t ranking appropriately in search engines; pages that were difficult to scan, journeys that were meandering.

Solution

A new website featuring a flattened experience of 200 robust pages, dramatically impacting SEO and improving user journeys, created segmented experiences and an interactive tool and dramatically re-prioritized pages, bringing transactional focus to an academic site. Winner W3, Gold.

What I did

Site audit, stakeholder interviews, gap analysis, migration plan, redirect matrix, interactive tool taxonomy, page outlines, component mapping, copy editing.